Denim can be safely machine wash cold. With 8.0% moisture regain (ISO 6741-1) and 60% wrinkle recovery, following the correct care procedure preserves performance and extends garment life significantly.
Moisture regain
8.0%
Wrinkle recovery
60%
Breathability
45%
How to machine wash cold Denim — step by step
Set temperatureSelect 30°C (cold) cycle. Cold water prevents shrinkage and colour fade.
Use gentle detergentAdd liquid detergent — avoid powder which can leave residue on natural fibres.
Dry correctlyReshape while damp. Line dry or tumble dry low if the label permits.